Rodeo Hall of Famer to lead parade

By Gary Mitchell

Rodeo stock contractor Mike Cervi is not the type to toot his own horn — but this year, he’ll get to lead the parade.
Cervi, 66, of Greeley, Colo., was recently named as 2003 inductee into the Pro Rodeo Hall of Fame in Colorado Springs, Colo. He, along with six others, will be inducted officially in August as part of the 25th anniversary of the Pro Rodeo Hall of Fame.
“It’s an honor,” Cervi said. “I’m very appreciative of it.”
Cervi will serve as parade marshal for the 2003 Pioneer Days Parade at 10 a.m. Saturday. He’s been the rodeo stock contractor and show producer for the Pioneer Days Rodeo the past 33 years
The 33rd annual Pioneer Days PRCA Rodeo will kick off at 8 p.m. Thursday with Wrangler Night at the Curry County Mounted Patrol Arena at the fairgrounds.
“Mike Cervi is the epitome of the professional rodeo stock contractor,” said Mounted Patrol Capt. Duane Castleberry, coordinator for this year’s rodeo event. “He’s a smart, honest man who does business with a handshake. He likes to make sure the rodeo runs smoothly with no down time. He’s been the PRCA Stock Contractor of the Year twice (1983, 2001). He’s a legend in the business.”
A Colorado native, Cervi has produced many of the country’s biggest rodeos for three decades.
As a stock contractor, Cervi’s goals are simple: “My main goal is to produce a fast and exciting rodeo with the best bucking stock available.”
He runs the show at such prominent events as RodeoHouston, the National Western Stock Show & Rodeo in Denver and the San Antonio Stock Show and Rodeo.
As one of the sport’s primary stock contractors, Cervi is known for his relentless work ethic and attention to detail, according to a Pro Rodeo Hall of Fame press release.
At any of his rodeos, Cervi can be found doing an array of duties, from sorting cattle and attending to his elite stable of bucking horses to organizing the grand entry.
“He’s very dedicated to what he does,” said his 18-year-old son, Binion. “He loves the western way of life. Clovis is our favorite rodeo. It has a hometown feel to it. It’s really a Western, down-to-earth show. This is pretty much our first rodeo of the summer, and Clovis is a great place to start the season.”
Cervi perennially takes many of the sport’s top bucking horses and bulls to pro rodeo’s Super Bowl, the Wrangler National Finals Rodeo (NFR).
He has more than 600 head of bucking stock on his Colorado ranches.
His sons, Binion and Chase, are an integral part of his company, and his daughter in-law is two-time world champion barrel racer Sherry Cervi.