Even Christ needs endorsements

By Judy Brandon: Religion Columnist

What is an endorsement? It is an affirmation, confirmation or testimonial that someone gives on behalf of a person, company, product or service.
The person who endorses something may be a character admired by Americans or successful athlete or renowned movie celebrity. When these respected personalities are used in this fashion, sales go up for that particular product or service because their endorsements influence millions of Americans to buy the product.