By Clyde Davis: Local columnist
There seems to be no end of marketing approaches in the attempt to “sell” Christmas.
In fact, I suppose it’s a well known reality that many of our favorite holiday traditions had their genesis in the brainstorming rooms of Madison Avenue marketing corporations.
Rudolph the Red-nosed Reindeer and the Macy Thanksgiving Day Parade are among those traditions born as advertisements to sell the Christmas profit (as opposed to prophet).
Therefore, we might well find ourselves lured afield by the expensive ad campaigns of Macy’s, Sax, Niemann-Marcus, and other garrisons of glitter, wishing that we could do our Christmas or Hanukkah shopping in Dallas or Austin, or at least Albuquerque or Santa Fe.
This is indeed an option, and even with the rising cost of gasoline, I suppose Constitutional rights include the freedom to commerce wherever one wishes. I would like to devote the remainder of this column, though, to the options for shopping in local businesses, patronizing local merchants, and keeping the finances here in Clovis, Portales and the surrounding area.
We can start with the Apple Shack apple orchard and country store located just north of Farwell. Though under new management, they have continued the previous owners’ tradition of carrying many holiday dips, soup mixes, cocoa specialties and fancy coffees, jams and jellies, and of course, apples. More importantly, in my situation, they are willing to ship for you across country. It has become a tradition-gift for my uncle and aunt.
Similar gift food items, along with holiday specialty gifts and live trees, can be found at Gardensource, just north of Portales. Have you ever considered an unique gift for an elderly or infirm person on your list?
For many of us it’s the tradition to decorate one’s house and buildings at this time of year, but suppose someone on your list is unable to do their own? Your present to them might be having the guys from Gardensource come by and do their lighting and decorating.
I found the perfect gift for my granddaughter, age 5, at the Plantworks on Prince Street. A great deal of the available space there is transformed into a decorated wonderland, and I took Mikayla to see that.
Little did I imagine that she would find the perfect pair of pink fluffy flip flops that every kindergarten princess dreams of. Since she is too little to read this column, our secret is safe.
As a matter of fact, visiting all three of the above stores would yield an amazing assortment of wonderfully scented candles, specialty teas, coffees and cocoas, and other items to compose one’s own gift baskets at a reasonable price. Then you can throw in a bag or two of peanuts from Sunland.
The art lover on your list might already be aware that Gallery Fifteen has been reincarnated, moving back across the state line and remodeling the old Stuckey’s building, about half way to Texaco. Local artists of talent, as well as national names, are featured on the walls and in the display areas, in all mediums. A new added touch is the presence of a very tasty bistro, which is crowded at lunch time.
In the same vein, the Color Factory on Main, also a reincarnation (of Main Arteri) features talented local artists, with the additional possibility of lessons and make your own projects. Give the gift of lessons this Christmas…art lessons there, guitar lessons or piano from a local musician, or martial arts or dance lessons.
I don’t know if I have finished my shopping for Christmas — I can never truly say that until Christmas Eve, due to last minute inspiration (and those chocolate oranges they sell at Walgreen’s).
However, at this point, I have not yet seen a need to be lured beyond the confines of my adopted home area, and I’m not sure that I will. Shop Clovis Portales and area first.
Oh yes, my dogs just came in and with their big brown eyes, nonverbally, reminded me: If you want to get someone a dog or cat for Christmas, try the local pound and no-kill shelters first.
They’re just as good as the high priced options, and you might just find a furry friend who will be truly grateful to be home for Christmas
Clyde Davis is pastor of First Presbyterian Church in Portales and a college instructor. He can be contacted at: